The Spirit of Dubai, an ode to luxury and heritage

Explore the luxurious collection of The Spirit of Dubai, a prestigious brand from the renowned Nabeel Perfumes group. Founded by visionary Asghar Adam Ali (Al Attar), the brand embodies the opulence and spirit of Dubai through its exquisite fragrances.

Asghar Adam Ali: the visionary behind the essence

Immerse yourself in the life of Asghar Adam Ali, President and Master Perfumer at Nabeel Perfumes Group. Discover his journey from founding Nabeel Perfumes in 1969 to creating fifteen unique fragrances under the label The Spirit of Dubai, each telling a distinct story of Dubai's rich landscapes and cosmopolitan luxuries.

The first generation - a tribute to the iconic facets of Dubai

Each of the first eight fragrances in The Spirit of Dubai range represents a different attribute of Dubai, from its undulating beaches to its soaring skyscrapers and its status as a playground for the rich and famous.

Roeya: a vision of Dubai's future

Introducing Roeya, the ninth addition to the first-generation collection, inspired by Dubai's future prospects, unlike its predecessors, which celebrate the city's existing wonders.

Ingredients and craftsmanship - The secrets of unrivalled luxury

Discover the exotic blend of ingredients such as Amber, Sandalwood, Musk, Ylang-Ylang, Patchouli and Frankincense, combined with unrivalled craftsmanship involving artisans from Italy, France and Switzerland, including recipients of the title of Meilleur Ouvrier de France.